Glimps is a product demo SaaS. More than a product, Glimps is community and movement that puts buyers first. No more hoops and bounds, SDR's, AE's to get through to see what the software you want to buy can do. Just get a Glimps of the product's value immediately. A new way of B2B software buying.
Glimps is a product demo SaaS. More than a product, Glimps is community and movement that puts buyers first. No more hoops and bounds, SDR's, AE's to get through to see what the software you want to buy can do. Just get a Glimps of the product's value immediately. A new way of B2B software buying.
The problem:
The problem:
Product-market fit was spot on. Mission and objective was clear. Outmanoeuvre the competitors and win in the mind of our customers on brand. We aren't selling 'features', we're selling the future of b2b sales. Project goals: → Entering a competitive market, We needed to stand out and win on brand. → Curate a movement, culture and story to build a community → Build a competitive moat with our unique identity & brand → Resonate with B2B market and position to sell at a premium
Product-market fit was spot on. Mission and objective was clear. Outmanoeuvre the competitors and win in the mind of our customers on brand. We aren't selling 'features', we're selling the future of b2b sales. Project goals: → Entering a competitive market, We needed to stand out and win on brand. → Curate a movement, culture and story to build a community → Build a competitive moat with our unique identity & brand → Resonate with B2B market and position to sell at a premium
Before
Before
Brand Strategy
Brand Strategy
You get two type of brands: those that evolve and those that rebel. Glimps rebels. Traditional B2B businesses are known to be serious and flat. We want to change that. With the goal to build our community through trust and transparency. Which meant we needed to connect with our audience on a personal and informal level whilst still selling a premium product to c-level business owners.
You get two type of brands: those that evolve and those that rebel. Glimps rebels. Traditional B2B businesses are known to be serious and flat. We want to change that. With the goal to build our community through trust and transparency. Which meant we needed to connect with our audience on a personal and informal level whilst still selling a premium product to c-level business owners.
With this in mind, we explored various angles we could take in terms of our overarching story and narrative. What does 'Glimps' mean? When is the Glimps, What happens with the Glimps? This was our first point of order. We established our brand needed to appeal to serious B2B-like customers but in a B2C manner. Position as a premium product with a quirky, fun personality. This was the challenge going forward.
With this in mind, we explored various angles we could take in terms of our overarching story and narrative. What does 'Glimps' mean? When is the Glimps, What happens with the Glimps? This was our first point of order. We established our brand needed to appeal to serious B2B-like customers but in a B2C manner. Position as a premium product with a quirky, fun personality. This was the challenge going forward.
Verbal Identity & messaging
Verbal Identity & messaging
Glimps is needs to sound like a friendly brand not afraid to roll up the sleeves and let their top button lose. Crack a few humourous digs here and there and keep our dialog light-hearted and personal. Although, at the same time come across as assuring, wise and confident. We are leading a movement, people need to have confidence in following us.
Glimps is needs to sound like a friendly brand not afraid to roll up the sleeves and let their top button lose. Crack a few humourous digs here and there and keep our dialog light-hearted and personal. Although, at the same time come across as assuring, wise and confident. We are leading a movement, people need to have confidence in following us.
At a bigger scale, Glimp's fun and fresh tone of voice is a stance against the over traditional, boring exisiting b2b competitors. Our tone of voice is the cornerstone of our strategy to position as the first and only product that keeps the buyer front and center at all times. Paired with our refined visual identity the Glimps brand stand out tall and proud.
At a bigger scale, Glimp's fun and fresh tone of voice is a stance against the over traditional, boring exisiting b2b competitors. Our tone of voice is the cornerstone of our strategy to position as the first and only product that keeps the buyer front and center at all times. Paired with our refined visual identity the Glimps brand stand out tall and proud.
The logo:
The logo:
The Brand Identity:
The Brand Identity:
ready to make your business known as the best of the best in your category?
ready to make your business known as the best of the best in your category?
3bythree
3bythree
2024 Designed & Built by 3bythree Studios
Based in London, UK SW4 0EY
Based in London, UK SW4 0EY