GrowSaaS is the byproduct of two SaaS veterans, Liam Dunne and Will Maxwell, joining forces. With years of expertise, exits for +2$M, consulting to +$20M ARR and working with 25+ startups they're aiming to re-shape the way SaaS companies should and will grow in the modern age.
GrowSaaS is the byproduct of two SaaS veterans, Liam Dunne and Will Maxwell, joining forces. With years of expertise, exits for +2$M, consulting to +$20M ARR and working with 25+ startups they're aiming to re-shape the way SaaS companies should and will grow in the modern age.
The problem:
The problem:
Liam & Will came to 3bythree to find clarity in how their business plan was going to become a living and breathing brand. To build an identity that was synonymous with the best of the best tech startups, a network of high-performing founders. To do this, we needed to position as experts ourselves. Another key part of their success was going to be curating a personality around their proven growth tactics and expertise. Consulting for the modern-day startup, not an outdated presentation from execs in suits.
Liam & Will came to 3bythree to find clarity in how their business plan was going to become a living and breathing brand. To build an identity that was synonymous with the best of the best tech startups, a network of high-performing founders. To do this, we needed to position as experts ourselves. Another key part of their success was going to be curating a personality around their proven growth tactics and expertise. Consulting for the modern-day startup, not an outdated presentation from execs in suits.
Brand Strategy
Brand Strategy
As a fresh startup, the path for GS was endless. After rigorous brainstorming, research, and workshopping, we arrived at three potential directions to steer their brand and business. We weighed our strengths, analysed the gaps in the market, and unlocked where Will and Liam truly saw their business going. Helping us find their uniqueness, their x-factor, and their differentiation strategy.
As a fresh startup, the path for GS was endless. After rigorous brainstorming, research, and workshopping, we arrived at three potential directions to steer their brand and business. We weighed our strengths, analysed the gaps in the market, and unlocked where Will and Liam truly saw their business going. Helping us find their uniqueness, their x-factor, and their differentiation strategy.
Exploring labels like the academy, university, consulting group, firm, etc., didn't seem right. We wanted to lean into and emphasise the powerful duo these two gurus use to coach their clients. They're real people, talking to real people, not a 10-man corporate academy. However, they still possess the same experience and acumen as their older, more corporate competitors. But here's the kicker: they use modern-day growth tactics fit for the digital age, not your old-school consulting firm. This inspired the synthesis of a modern tech company mixed with a prestigious, Harvard-like agency.
Exploring labels like the academy, university, consulting group, firm, etc., didn't seem right. We wanted to lean into and emphasise the powerful duo these two gurus use to coach their clients. They're real people, talking to real people, not a 10-man corporate academy. However, they still possess the same experience and acumen as their older, more corporate competitors. But here's the kicker: they use modern-day growth tactics fit for the digital age, not your old-school consulting firm. This inspired the synthesis of a modern tech company mixed with a prestigious, Harvard-like agency.
The logo:
The logo:
We found the idea of keeping the logo arranged in a circle created the idea of a community as well as one polished, completed badge. Bringing elements from a university, corporate firm and/or a certificate of achievement. After weeks of iteration, the idea of subtly showing the G +S through a timeless, clean mark proved to be the best route possible to build the GrowSaaS brand.
We found the idea of keeping the logo arranged in a circle created the idea of a community as well as one polished, completed badge. Bringing elements from a university, corporate firm and/or a certificate of achievement. After weeks of iteration, the idea of subtly showing the G +S through a timeless, clean mark proved to be the best route possible to build the GrowSaaS brand.
The Brand Identity:
The Brand Identity:
Extending the theme of 'consulting built for the digital age', the bulk of the brand identity relies on sleek, futuristic gradients. Any brand in the SaaS industry today without the commonly used corporate blue immediately stands out. The earthy green is a fresh, modest look and feel GrowSaaS will use stand out and attract the new generation of SaaS founders.
Extending the theme of 'consulting built for the digital age', the bulk of the brand identity relies on sleek, futuristic gradients. Any brand in the SaaS industry today without the commonly used corporate blue immediately stands out. The earthy green is a fresh, modest look and feel GrowSaaS will use stand out and attract the new generation of SaaS founders.
The pairing of two sans-serif fonts anchors the brand to still being a strong, authoritative, premium brand that will attract the best of the best, a sought after community. Pushing the brand to be 70% Ruler archetype and 30% Sage archetype.
The pairing of two sans-serif fonts anchors the brand to still being a strong, authoritative, premium brand that will attract the best of the best, a sought after community. Pushing the brand to be 70% Ruler archetype and 30% Sage archetype.
Hear it from them
"Josh smashed it. He completed a full brand identity for a new venture of ours and we’re really happy with the results. Seeing the journey he went through from drawings on pen and paper to the digital mockups and concepts was impressive and helped us understand the ‘why’ behind the final outcome. Clearly knows what he’s doing and highly skilled."
"If you’re looking for branding and
TO increase the value of your company, I can’t recommend him enough."
Co-founder @ GrowSaaS
Hear it from them
"Josh smashed it. He completed a full brand identity for a new venture of ours and we’re really happy with the results. Seeing the journey he went through from drawings on pen and paper to the digital mockups and concepts was impressive and helped us understand the ‘why’ behind the final outcome. Clearly knows what he’s doing and highly skilled."
"If you’re looking for branding and
TO increase the value of your company, I can’t recommend him enough."
Co-founder @ GrowSaaS
Hear it from them
"Josh smashed it. He completed a full brand identity for a new venture of ours and we’re really happy with the results. Seeing the journey he went through from drawings on pen and paper to the digital mockups and concepts was impressive and helped us understand the ‘why’ behind the final outcome. Clearly knows what he’s doing and highly skilled."
"If you’re looking for branding and TO increase the value of your company, I can’t recommend him enough."
Co-founder @ GrowSaaS
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ready to make your business known as the best of the best in your category?
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Based in London, UK SW4 0EY
Based in London, UK SW4 0EY