We lead with a 60% ruler archetype, with strong blues, corporate serifs and formal language positioning them as an authority in the market. Our extended visual language plays with the idea of text blocks showing the connection of real people. Everyone is serious and professional until you start working with them, then you're best buddies. This embodies the Tech Hubble brand to a tee.

Logo:

The mark was looking too similar to a global corporation or enterprise. From our strategy, we knew we needed a more friendly and approachable feeling. So we moved to a word mark. Clean, 100% unique and timeless. The serif lettering derived from PT Serif, used in Forbes Magazine, was the perfect balance of a corporate, professional yet warm and slightly laid-back look and feel to it.

Visual Identity:

Dark vibrant gradients, chat boxes, real people's faces, thin corporate serifs, inviting bold-weighted type, elegant graphic patterns and playful blue accents. Together this is Tech Hubble. Right in the middle between exclusive and inviting. At a stage we realised that the brand was looking too corporate and authoritative, scaring new members away. We hit the drawing board, dialled it down with less use of the corporate rich blue and started to include more playful purple. Less extreme geometric shapes and gradients and more chat bubbles and text blocks. Showing the power of facilitating genuine people-to-people connections through their platform.

The primary typeface, PT Serif, is the most recognizable element of our identity. Both the bold and regular weight bring their sense of personality that together make the Tech Hubble brand. The majority of the branding is done over their dark navy blue (dark mode) to ensure their sense of professionalism, class and leadership. We want people to feel invited and included into a high-performing exclusive environment. A first of its kind approach. When people think of a networking platform for elite leaders and professionals they think of TechHubble.