TechHubble is a growing networking platform for tech professionals and business leaders. Their goal is to facilitate meaningful connections and relationships that grow careers, people and businesses. Every business is meeting one person away from changing their lives, Tech Hubble finds that person for you.
TechHubble is a growing networking platform for tech professionals and business leaders. Their goal is to facilitate meaningful connections and relationships that grow careers, people and businesses. Every business is meeting one person away from changing their lives, Tech Hubble finds that person for you.
The problem:
The problem:
We had a clear idea of where TechHubble needed to be (the sought-after networking platform for the world's leading professionals) but we had no idea how that was going to look. For TechHubble to be known as the 'best' platform we needed to carve out our own niche in the market, a specific narrative and identity. After our stategy we had more clarity. Which lead to our next challenge. We needed to shape up as an elite, top-performing brand whilst still being inviting and people-first. Here's how we did it.
We had a clear idea of where TechHubble needed to be (the sought-after networking platform for the world's leading professionals) but we had no idea how that was going to look. For TechHubble to be known as the 'best' platform we needed to carve out our own niche in the market, a specific narrative and identity. After our stategy we had more clarity. Which lead to our next challenge. We needed to shape up as an elite, top-performing brand whilst still being inviting and people-first. Here's how we did it.
Before
Before
Brand Strategy
Brand Strategy
Tech Hubble's business model and customer base are split in two, b2b and b2c. They connect aspiring professionals with future role models as well as introduce business owners to new partnerships. After collaboration, research and strategy we found this was the backbone of the personality of our brand. Firm, trustworthy and sophisticated but with a soft spot for their people. We needed to strike a balance between being extremely professional and still being inviting to new members of the community. They are connecting real-life genuine people to people after all.
Tech Hubble's business model and customer base are split in two, b2b and b2c. They connect aspiring professionals with future role models as well as introduce business owners to new partnerships. After collaboration, research and strategy we found this was the backbone of the personality of our brand. Firm, trustworthy and sophisticated but with a soft spot for their people. We needed to strike a balance between being extremely professional and still being inviting to new members of the community. They are connecting real-life genuine people to people after all.
We lead with a 60% ruler archetype, with strong blues, corporate serifs and formal language positioning them as an authority in the market. Our extended visual language plays with the idea of text blocks showing the connection of real people. Everyone is serious and professional until you start working with them, then you're best buddies. This embodies the Tech Hubble brand to a tee.
We lead with a 60% ruler archetype, with strong blues, corporate serifs and formal language positioning them as an authority in the market. Our extended visual language plays with the idea of text blocks showing the connection of real people. Everyone is serious and professional until you start working with them, then you're best buddies. This embodies the Tech Hubble brand to a tee.
The logo:
The logo:
The mark was looking too similar to a global corporation or enterprise. From our strategy, we knew we needed a more friendly and approachable feeling. So we moved to a word mark. Clean, 100% unique and timeless. The serif lettering derived from PT Serif, used in Forbes Magazine, was the perfect balance of a corporate, professional yet warm and slightly laid-back look and feel to it.
The mark was looking too similar to a global corporation or enterprise. From our strategy, we knew we needed a more friendly and approachable feeling. So we moved to a word mark. Clean, 100% unique and timeless. The serif lettering derived from PT Serif, used in Forbes Magazine, was the perfect balance of a corporate, professional yet warm and slightly laid-back look and feel to it.
The Brand Identity:
The Brand Identity:
Dark vibrant gradients, chat boxes, real people's faces, thin corporate serifs, inviting bold-weighted type, elegant graphic patterns and playful blue accents. Together this is Tech Hubble. Right in the middle between exclusive and inviting. At a stage we realised that the brand was looking too corporate and authoritative, scaring new members away. We hit the drawing board, dialled it down with less use of the corporate rich blue and started to include more playful purple. Less extreme geometric shapes and gradients and more chat bubbles and text blocks. Showing the power of facilitating genuine people-to-people connections through their platform.
Dark vibrant gradients, chat boxes, real people's faces, thin corporate serifs, inviting bold-weighted type, elegant graphic patterns and playful blue accents. Together this is Tech Hubble. Right in the middle between exclusive and inviting. At a stage we realised that the brand was looking too corporate and authoritative, scaring new members away. We hit the drawing board, dialled it down with less use of the corporate rich blue and started to include more playful purple. Less extreme geometric shapes and gradients and more chat bubbles and text blocks. Showing the power of facilitating genuine people-to-people connections through their platform.
The primary typeface, PT Serif, is the most recognizable element of our identity. Both the bold and regular weight bring their sense of personality that together make the Tech Hubble brand. The majority of the branding is done over their dark navy blue (dark mode) to ensure their sense of professionalism, class and leadership. We want people to feel invited and included into a high-performing exclusive environment. A first of its kind approach. When people think of a networking platform for elite leaders and professionals they think of TechHubble.
The primary typeface, PT Serif, is the most recognizable element of our identity. Both the bold and regular weight bring their sense of personality that together make the Tech Hubble brand. The majority of the branding is done over their dark navy blue (dark mode) to ensure their sense of professionalism, class and leadership. We want people to feel invited and included into a high-performing exclusive environment. A first of its kind approach. When people think of a networking platform for elite leaders and professionals they think of TechHubble.
ready to make your business known as the best of the best in your category?
ready to make your business known as the best of the best in your category?
3bythree
3bythree
2024 Designed & Built by 3bythree Studios
Based in London, UK SW4 0EY
Based in London, UK SW4 0EY